Book Publishing's Bilingual Boom

With more than 40 million Spanish-speaking readers and language learners, according to the Census Bureau, the U.S. has the fourth-largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina.

What’s more, if demographic trends continue, the Instituto Cervantes estimates that by 2060, 27.5% of the U.S. population will speak Spanish, which would make it the second-largest Spanish-speaking country in the world, after Mexico. It therefore comes as no surprise that the U.S. market for Spanish-language books is growing. Accordingly, PW is now offering a quarterly spotlight on developments in that market. This will include discussions with authors, booksellers, librarians, publishers, and others in the value chain.

The U.S. market for Spanish-language titles is largely being driven by bilingual families, schools that offer dual-language classes, and libraries that service communities with large numbers of Spanish speakers. In addition, there are heritage-language customers who want to practice their Spanish, and language learners seeking cultural immersion.

Bilingual books have proven popular with children, parents, and students alike. In 2022, two new services, Enlingos and Curio, launched to cater to this audience, offering subscription boxes for bilingual and Spanish-language children’s books.

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